A Red Diamond Affair LLC ("Lookbyfare", "Company," "Us" or "We") respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Notice and Policy (hereafter the "Policy") describes the types of information we may collect from you or that you may provide when you visit or use www.lookbyfare.com and the Company’s mobile website, its mobile and tablet applications (collectively herein the "App"), or use any content, functionality, and services offered on or through www.lookbyfare.com or the App (collectively herein the "Website") , as well as our practices for collecting, using, maintaining, protecting, sharing, and disclosing that information.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. This Policy may change from time to time (see "Changes to Our Privacy Policy). Please check the Policy periodically for updates.
Our Website is not intended for, intentionally targeted to, or designed for use by children under 13 years of age. We do not knowingly or intentionally collect personal information from children under 13. If you are under 13, do not use or provide any information on or through this Website, the App, or any of their features; do not register on the Website, make any purchases through the Website/App, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].
We collect several types of information from and about users of our Website, including:
We collect this information:
You also may provide information to be published, displayed (hereinafter, "posted") or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted, displayed, and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
When you download, access, and use the App, depending on your device’s settings and permissions and your choices to participate in certain programs, we may collect certain technical information from your device to enable the App to work properly, and/or for the other purposes described in this Policy, including:
If you provide your mobile telephone number for an SMS messaging program, we may collect and retain information associated with your participation in that program, including your SMS opt-in or consent status and your requests to opt out or otherwise manage your messaging preferences.
If you do not want us to collect this information, do not download the App or delete it from your device. For more information, see "Choices About How We Use and Disclose Your Information," below.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). The information we collect automatically is statistical data and may include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. We may use third-party vendors to assist with monitoring and analyzing site activity, including but not limited to Hotjar, Google Analytics & MixPanel. It helps us to improve our Website and deliver a better and more personalized service, including by enabling us to:
We may use cookies and other similar technology for automatic data collection. Cookies are small pieces of text sent as files to your computer or mobile device when you visit most websites. Cookies are either session cookies or persistent cookies. Session cookies enable sites to recognize and link the actions of a user during a browsing session and expire at the end of each session. Persistent cookies help us recognize you as an existing user and these cookies are stored on your system or device until they expire or are deleted.
You can manage your cookies by setting or amending your web browser controls to accept or refuse cookies whenever you like, but if you do choose to reject certain cookies, your access to some features and functionality of our website may be restricted. Certain cookies are required or "essential" for our site to function as intended. These essential cookies are necessary for you to use certain features of our site such as accessing your account and managing your reservations. You are not able to opt out of or reject essential cookies.
The technologies we use for this automatic data collection may include:
We use cookies for several reasons including to:
Some content, applications, and features, including without limitation advertisements, ticket issuance, and payment processing, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, analytics companies, payment processors, your mobile device manufacturer, your mobile service provider, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from any providers, see "Choices About How We Use and Disclose Your Information" below.
We use information that we collect about you or that you provide to us, including any personal information:
We may use the information we have collected from you to contact you about goods and services that may be of interest to you. For information about how you can opt out of receiving information about goods and services, see "Choices About How We Use and Disclose Your Information" below.
Where required by applicable law, we will send marketing or promotional text messages only where you have provided the applicable consent to receive such communications. Customer care, booking-related, transactional, security, or other service-related communications may be sent where necessary to provide services you have requested or as otherwise permitted by applicable law.
We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
LookByFare may offer SMS messaging programs that allow customers to receive text messages relating to their bookings, customer service interactions, account activity, travel-related information, and, where applicable, marketing and promotional offers.
SMS messaging programs may include separate customer care or booking-related communications and marketing or promotional communications. The type and frequency of messages you receive will depend on the messaging program in which you participate and the consent or authorization you have provided.
If you provide your mobile telephone number and opt in to receive marketing or promotional text messages, your mobile telephone number and related SMS consent information will be used to administer and deliver the applicable messaging program.
Message frequency may vary depending on the messaging program, your interactions with LookByFare, and your bookings or other activities.
Message and data rates may apply depending on your mobile carrier and wireless plan.
You may opt out of marketing or promotional text messages at any time by replying STOP to the applicable message. For assistance with the SMS messaging program, reply HELP or contact LookByFare Customer Support.
Opting out of marketing or promotional text messages will not necessarily prevent LookByFare from sending customer care, booking-related, transactional, security, or other service-related communications that are necessary to provide services you have requested or that are otherwise permitted by applicable law.
Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent information will not be shared with any third parties, except service providers that facilitate the operation and delivery of the applicable messaging program. Such service providers may use this information only as necessary to provide services to LookByFare and may not use SMS opt-in data or consent information for their own marketing or promotional purposes.
LookByFare may retain SMS consent, opt-in, opt-out, and messaging preference information as necessary to administer its messaging programs, comply with applicable legal and regulatory requirements, maintain records of consent, and honor requests to stop receiving marketing or promotional messages.
Wireless carriers are not liable for delayed or undelivered messages. LookbyFare is not responsible for transmission delays or failures caused by wireless carriers or other factors beyond its control.
We may disclose aggregated information about our users, and information that does not identify any specific individual for business purposes, without restriction where permissible under applicable laws and regulations.
We may disclose personal data and information that we collect, or you provide as described in this Policy:
To our subsidiaries and affiliates;
Mobile Information and SMS Consent Data
Notwithstanding anything else in this Privacy Policy, mobile telephone numbers collected for SMS messaging purposes and text messaging originator opt-in data and consent information will not be shared with third parties or affiliates for their own marketing or promotional purposes. Such information may be shared with service providers that facilitate the operation, administration, or delivery of LookByFare's SMS messaging programs. Those service providers may not use SMS opt-in data or consent information for their own marketing or promotional purposes.
The existing disclosure provisions below remain applicable to personal information for the purposes described in this Privacy Policy, subject to the specific limitations applicable to mobile information and SMS consent data described above.
We may also disclose your personal information to fulfill our legal obligations:
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
If you have opted in to receive marketing or promotional text messages from LookByFare, you may opt out at any time by replying STOP to the applicable text message. For assistance, reply HELP, email [email protected] , or call +1-248-274-7239.
Opting out of marketing or promotional SMS messages does not necessarily prevent LookByFare from sending customer care, booking-related, transactional, security, or other service-related communications that are necessary to provide services you have requested or that are otherwise permitted by applicable law.
You may separately manage your email and SMS marketing preferences. Opting out of email marketing does not automatically constitute an opt-out from SMS marketing, and opting out of SMS marketing does not automatically constitute an opt-out from email marketing.
If you have signed up for an account on our Website, you can review and change your personal information by logging into your account and visiting your account profile page. You may also send us an email at [email protected] to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms and Conditions, Lookbyfare - Terms and Conditions Residents of certain states within the United States may have additional personal information rights and choices. Please see the section on your specific state’s privacy rights, if applicable.
We take the security and protection of your information very seriously. We have implemented industry-standard measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.
Unfortunately, the transmission of information via the internet is never completely secure. Although we take all reasonable security measures to protect your personal information, we cannot guarantee or warrant the security of your personal information transmitted to us online. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. If we learn that your personal information is compromised, we may notify you by email to the last known email address provided in the most expedient time reasonable under the circumstances, or as otherwise required by applicable law, provided however, we may delay notification as may be necessary while we determine the scope of the breach, attempt to restore reasonable integrity to our system, and cooperate with law enforcement.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website. The information you share in public areas may be viewed by any user of the Website.
We will retain your personal information in accordance with all applicable laws, and only for as long as necessary to fulfill the purposes set forth in this Policy. We will deidentify, aggregate, or otherwise anonymize your personal information prior to using it for analytical purposes or trend analysis beyond the standard retention period. When we delete your personal information, we use industry standard methods to ensure that recovery or retrieval of your information is impossible. We may keep residual copies of your personal information in backup systems to protect our systems from malicious loss. This data is inaccessible unless restored, and upon restoration, all unnecessary information will be deleted.
The criteria we use to determine our retention periods include:
We may retain records relating to SMS consent, opt-in, opt-out, and messaging preferences for as long as reasonably necessary to administer our messaging programs, comply with applicable legal and regulatory requirements, and demonstrate or verify consent and opt-out requests.
Information that you provide may be transferred to, accessed, stored, and processed in the United States and other countries. The data protection and other laws and standards of such countries might not be as comprehensive as those in your country. By using the Website, you acknowledge and agree that your information may be transferred to such countries, including without limitation to our facilities and those third parties with whom we share it as described in this Policy in such countries.
We restrict data transfers to those that are legally binding or essential for the provision of our business obligations.
The personal information we process may be accessed from, processed or transferred to countries other than the country in which you reside. Those countries may have data protection laws that are different from the laws of your country.
The servers for our platform are located in the United States, and Lookbyfare and its third-party service providers operate in many countries around the world. When we collect your personal information, we may process it in any of those countries. Our employees may access your personal information from various countries around the world. The transferees of your personal data may also be located in countries other than the country in which you reside.
We have taken appropriate steps and put safeguards in place to help ensure that any access, processing and/or transfer of your personal information remains protected in accordance with this Policy and in compliance with applicable data protection law. Such measures provide your personal information with a standard of protection that is at least comparable to that under the equivalent local law in your country, no matter where your data is accessed from, processed, and/or transferred to.
Such measures include the following:
This Section supplements the information contained in the rest of this Privacy Policy and applies solely to visitors, users, and others who reside in the countries and states specified within the following "Notice of Rights" Subsections.
Notice to individuals located within the territorial confines of the European Economic Area ("EEA"): This Policy and the notices contained herein are intended to comply with the EU General Data Protection Regulation (Regulation (EU) 2016/679) of the European Parliament and of the Council of 27 April 2016 (the "GDPR") and provide appropriate protection and care with respect to the treatment of your user information in accordance with the GDPR.
We limit our collection, retention, and use of such information to that which is necessary to provide you with our goods and/or services and is compliant with applicable data retention laws. As a "Data Subject" within the meaning of GDPR, under applicable law you have certain rights that you may exercise to protect your personal data, which you can exercise at any time. These Data Subject rights are:
The Data Subject may exercise these rights at any time by contacting the responsible party. The responsible party, according to Article 4 (7) of the GDPR, is A Red Diamond Affair LLC , 25 Creekside Court, Secaucus, New Jersey 07094, United States, Attn: Information Security Coordinator, telephone: +1-248-274-7239, E-mail: [email protected].
Under applicable law, we will not process and/or disclose your personal data without a lawful basis to do so, as such bases are defined in Article 6 of the GDPR. In general, at least one of the following must apply whenever personal data is processed:
You have the right to request that we disclose certain information to you about our collection and use of your personal information unless doing so proves impossible or would create a disproportionate effort for Lookbyfare. You also have the right to challenge the accuracy and completeness of the information and have that information amended as appropriate. Once we receive and confirm your verifiable request, we will disclose to you:
To the extent we are able under applicable law and contractual obligations, we will correct or amend personal information where inaccurate or deficient, note any disputes received, and advise third parties as appropriate.
To exercise your rights described above, please submit a verifiable consumer request to us in one of the following ways: A Red Diamond Affair LLC , 25 Creekside Court, Secaucus, New Jersey 07094, United States, Attn: Information Security Coordinator, telephone: +1-248-274-7239, E-mail: [email protected] .
A consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. We may request a copy of your government issued identification in order to verify you are the person whose information we collected, or their authorized representative.
We endeavor to respond to a verifiable consumer request within 30 days of its receipt. If we require more time (up to 60 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Under the California Consumer Privacy Act of 2018 ("CCPA") as amended by the California Privacy Rights Act of 2020 ("CPRA"), California residents have certain rights around the collection, use, and sharing of their personal information. California Civil Code § 1798.83 permits California residents who use our Website to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] To learn more about your Privacy Rights, please visit our state specific notice at California Privacy Notice - Lookbyfare.
Nevada consumers have a right to opt out of the sale of certain personal information collected by website operators under Nevada law (SB 220). In the preceding twelve (12) months, Lookbyfare has not sold your personal information to third parties (as defined by Nevada law) and will not do so in the future without providing you with notice and an opportunity to opt out of such sale as required by law. If you have questions regarding these rights, please contact us at [email protected].
Effective January 1, 2023, under Virginia’s Consumer Data Protection Act ("CDPA"), Virginia residents have rights regarding the collection, use, and sharing of their personal data. In the preceding twelve (12) months, Lookbyfare has not sold your personal data and will not do so in the future without providing you with notice and an opportunity to opt out of such sale as required by law. Lookbyfare may engage in "targeted advertising" as that term is defined in the CDPA.
As of January 1, 2023, you have the right to opt out of targeted advertising. Lookbyfare collects various categories of personal information when you use the Website, the App, or our services which are described in the Section, "Information We Collect About You and How We Use It." The Section, "Disclosure of Your Information" describes the third parties with whom we may share personal information and under what circumstances certain information may be shared.
As of January 1, 2023, you have the right to (1) request and access the personal data collected about you; (2) request to correct inaccuracies within your personal data; (3) request deletion of your personal data, though there are exceptions under the CDPA and other laws which may allow us to retain and use certain personal data notwithstanding your deletion request; (4) request confirmation regarding the processing of your personal data; and (5) obtain a copy of your personal data.
We will not discriminate against you for exercising any of your CDPA rights. Unless permitted by the CDPA, we will not:
To exercise one or more of your rights, or appeal a denial of a request, contact us at: [email protected]
Effective July 1, 2023, Colorado residents will have certain rights around the collection, use, and sharing of their personal data under Colorado’s Consumer Privacy Act ("CPA"). In the preceding twelve (12) months, Lookbyfare has not sold your personal data and will not do so in the future without providing you with notice and an opportunity to opt out of such sale as required by law. Lookbyfare may engage in "targeted advertising" as that term is defined in the CPA and as of July 1, 2023 you will have the right to opt-out of targeted advertising. Lookbyfare collects various categories of personal information when you use the Website, the App, and our services which are described in the Section, "Information We Collect About You and How We Use It." The Section, "Disclosure of Your Information" describes the third parties with whom we may share personal information and under what circumstances certain information may be shared.
As of July 1, 2023, you have the right to (1) request and access the personal data collected about you; (2) request to correct inaccuracies within your personal data; (3) request deletion of your personal data, though there are exceptions under the CPA and other laws which may allow us to retain and use certain personal data notwithstanding your deletion request; and (4) obtain a copy of your personal data.
To exercise one or more of your rights, or appeal a denial of a request, contact us at [email protected]
Effective July 1, 2023, Connecticut residents will have certain rights around the collection, use, and sharing of their personal data under Connecticut’s Data Privacy Act ("CDA"). In the preceding twelve (12) months, Lookbyfare has not sold your personal data and will not do so in the future without providing you with notice and an opportunity to opt out of such sale as required by law. Lookbyfare may engage in "targeted advertising" as that term is defined in the CPA and as of July 1, 2023 you will have the right to opt-out of targeted advertising. Lookbyfare collects various categories of personal information when you use the Website and its Services which are described in the Section, "Information We Collect About You and How We Use It." The Section, "Disclosure of Your Information" describes the third parties with whom we may share personal information and under what circumstances certain information may be shared.
As of July 1, 2023, you have the right to (1) request and access the personal data collected about you; (2) request to correct inaccuracies within your personal data; (3) request deletion of your personal data, though there are exceptions under the CDA and other laws which may allow us to retain and use certain personal data notwithstanding your deletion request; and (4) obtain a copy of your personal data.
To exercise one or more of your rights, or appeal a denial of a request, contact us at: [email protected]
We may be required to modify our privacy and data protection notices due to changes in our services, changes to applicable laws and regulations, or for a myriad of other reasons. We therefore reserve the right to change this Policy at any time. It is our policy to post any changes we make to our privacy policy on this page. You are responsible for ensuring we have an up-to-date, active and deliverable email address for you, and for periodically visiting our Website and this Policy to check for any changes.
If we make material changes to our practices concerning SMS messaging, mobile information, or SMS consent data, we will update this Policy as required by applicable law.
To ask questions or submit comments about our Privacy Policy and our privacy practices, or to reach the data protection coordinator, contact us at:
By Email: [email protected]
By Mail: 1 Meadowlands Plaza Suite 200, East Rutherford, NJ 07073, United States, United States
By Phone: +1-248-274-7239
Please ensure that the subject line of any correspondence contains the word, "PRIVACY", so we can ensure that your correspondence is routed in a timely and efficient manner.